Easier for the mainstream media to blame Russia, than tell you the truth.
I would expect someone who is on this forum to realise this.
Like I said, the continuing direct flights from Europe to Japan and South Korea (which are even further away than China) nullify this "Russia bad" excuse/explanation. The sad fact is, since 2020 most foreign tourists do not want to go mainland China anymore, even if it is visa free. They will however go further to Japan and Korea, even if the flight takes 2 to 4 hours more.
Do Japanese, Korean and western airlines also have to compete with Chinese/non-aligned airlines flying shorter and cheaper routes for the Europe to Tokyo/Seoul routes? I'm not sure that is the case.
So it may well be that fewer Europeans want to visit China because they are swayed by western propaganda, there is also less business being done between China and the West in terms of joint ventures as Chinese companies are taking over their domestic markets. The share of Chinese automakers of their domestic market has gone from less than 20% 10 years ago to 67% today and is still rising. Part of the reason that Japan's economy is reeling today is that they are getting crushed by Chinese brands in what was formerly their largest auto export market.
China - Flash report, Automotive sales volume, 2024 - MarkLines Automotive Industry Portal
China’s September vehicle production, sales volumes decrease 1.9% y/y, 1.7% y/y, respectively. On October 12, the China Association of Automobile Manufacturers (CAAM) announced China’s vehicle production and sales results for September 2024. In Q3 2024,
www.marklines.com
So the notion that people aren't visiting China anymore because of "covid PTSD" makes no sense. It's not like Europe didn't go overboard with that either. In France, you weren't allowed to travel more than 10km from your home (the closest any western country ever got to a real 15min city control grid project), and you had to sign a pass in order to do your once a week food shopping trip. However the covid thing is a distant memory today, not a factor in tourist destinations.
It may well be that China's image has taken a hit in the West today, same as Russia. And much like with Russia, that bad PR is due to geopolitics and the average western tourist being pretty gullible.