^Nick can serve them well without them bribing him just through his love of drama and tendency to sow discord among patriots. Also they like his over the top trolling, which makes the cause look bad for the normies. Contrast with Candace and Tucker, who are always careful at staying within the Overton window of their audience while moving that window in the right direction.
Well, when I hear the word "normie" I think of boomers and x'ers, who are not only not Nick's audience, they really have no value to the future of this country. Boomers are a lost cause, X'ers (and I am one) are far more aware of things, but of little value as well. We are starting to age out.
The future is for those under 30. And the normies under this age are either left wing weirdos (low T men, minorities, ugly women) or they are right up Nick's ally. I don't see Nick alienating any young right wing men with his talking points. I don't see him being a leader, he doesn't have that masculine ability, but I see him being successful at pushing the Overton window so that when a real leader does arrive, the crowd will already be organized. And organization is most of the battle int this fight.
I don't see Nick as a leader, I see him as a major pain in the butt for the powers that be, simply because he does speak about things that no one else with his reach does, other than maybe Dan Bilzerian and the powers that be don't know how to shut him down now his reach is so large.
And the guys I listen to don't like him at all, but I do see him causing a large ruckus and the number of non-weirdo leftist under 30 who will side with Vance over Nick, when this administration is done failing their base, will be tiny.