I guess they might soon figure out that May and September is where it's at. Just saw an article yesterday about how in Europe peak tourist season is shifting from summer to those fringe seasons because main summer season is too packed and hot. With beach tourism the shift might be less pronounced, as water temperatures are colder, warm enough for many people though. 23-25C is perfectly warm water, I have to swim in colder water usually.Bear in mind that it's only packed July and August. Those months are the plague. May and September is a drop to 10-25% max.