I will generally "pirate" stuff at first and if I like it, I will then buy a hard copy which a prefer to have as digital-only content can be censored or canceled. It's not that different from going to the music store, back in the old days, and listening to records before deciding to buy them, or skimming through a book in the bookstore. And with the amount of cultural slop released these days, buying anything blind is theft committed against me.
I also appreciate when publishers put effort to make hard copies attractive - extra content, cover art, etc.